Determinants of brand sabotage among railways consumer in Pakistan
The brands are faced a new form of harmful consumer behavior in recent years. They face consumers who have turned hostile and who are highly determined to cause harm to the brand. Therefore, the purpose of the study is to investigate the relationship between brand experience, brand reputation, brand...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9903/1/permission%20to%20deposit-allow-902613.pdf https://etd.uum.edu.my/9903/2/s902613_01.pdf https://etd.uum.edu.my/9903/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |