The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)
Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of internet users who purchased online has bee...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10949/1/CR196.pdf http://repo.uum.edu.my/10949/ http://www.kmice.uum.edu.my |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |