Service quality dimensions and customer satisfaction in Malaysian mobile telecommunication market: An empirical investigation of the mobile phone market in Malaysia

• Main Authors: Al-Refai, Abdalla Nayef, Mohd Noor, Nor Azila
• Format: Article
• Language: English
• Published: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/11860/1/11.pdf; http://repo.uum.edu.my/11860/; http://www.oyagsb.uum.edu.my/index.php/about-ipbj
• Institution: Universiti Utara Malaysia

This paper aim to examine the relationship between service quality dimensions and customer satisfaction in Malaysian mobile telecommunication market.The population of this study comprised of Malaysian mobile phone subscribers, the sample size was 112 and it was selected with simple random sampling t...