Ontology-based generic template for retail analytics

• Main Authors: Davou, Kenneth I., Idrus, Rosnah
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: QA76 Computer software
• Online Access: http://repo.uum.edu.my/11999/1/PID41.pdf; http://repo.uum.edu.my/11999/; http://www.icoci.cms.net.my/proceedings/2013/TOC.html
• Institution: Universiti Utara Malaysia

The retail industry in Malaysia and in the world at large is growing at a fast pace.The ability to make informed decision is the key for retailers‘ survival.The wealth of customer data available for retailers is a key asset, which should provide retailers with information that guides their decisions. Retailers have not been able to use this data effectively to make better predictions on customer buying behaviour and marketing decisions because of the difficulty involved in processing large amount of data. The focus of this research is to derive a generic retail ontology template and then customize it for grocery store owners.The method used for developing thontological tool retail analytics is based on Grüninger and Fox method, which was adopted due to its simplicity yet, provides a vivid explanation of the processes involved.Our research findings show that the generic ontology template can be customized for specific purpose in data-oriented decision support systems.This paper will illustrate how the generic template can be customized to segment the customers into various categories which provide managers with interfaces to better monitor their business processes and marketing programs.