Information source, information channels and information choice: The mediating effect of personal characteristics
Although a strong relationship has been established between information source, information channels and information choice strategies, however, a mediator is required to further explain why or how the independent variables (information source and information channels) predict the dependents variabl...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12080/1/PID93.pdf http://repo.uum.edu.my/12080/ http://www.icoci.cms.net.my/proceedings/2013/TOC.html |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |