Information source, information channels and information choice: The mediating effect of personal characteristics

• Main Authors: Al - Khateeb, Bilal Ahmad Ali, Md Dahalin, Zulkhairi
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/12080/1/PID93.pdf; http://repo.uum.edu.my/12080/; http://www.icoci.cms.net.my/proceedings/2013/TOC.html
• Institution: Universiti Utara Malaysia

Although a strong relationship has been established between information source, information channels and information choice strategies, however, a mediator is required to further explain why or how the independent variables (information source and information channels) predict the dependents variabl...