Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia

• Main Authors: Wafi, A. A., Lim, Khong Chiu, Kayat, Kalsom
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/12925/1/3.pdf; http://repo.uum.edu.my/12925/; http://www.thic-uum.com/
• Institution: Universiti Utara Malaysia

This study examined the visitors’ experience in attending business events which are consistent with the emergence of the event industry in Malaysia.Hence, from the previous studies, it shows that there is a negligence among the researchers regarding an understanding of visitors' behaviour especially at first and repeat visitors.In addition, most studies are focused on the attributes of the visitors and destinations in relation to motivation, image, and service quality.Specifically, the aim of this study is to determine the relationships between perceived value, satisfaction, and revisits intention in the context of visitors’ experience at the business events.Therefore, Expectancy-Disconfirmation Theory will be used in order to investigate the relationship between an expectation before consumption and perception of visitors that lead to the positive action.This study will involve visitors who are attending Kuala Lumpur International Book Fair (KLIBF) and Malaysian Association of Tour and Travel Agents (MATTA) Fair as respondents.The data of this study will be collected from survey questionnaire.Thus, it is hoped that the findings of this study will enrich the knowledge of event organiser for better understanding of the behaviour of visitors in order to meet their needs and wants for a brighter future of the event industry.