Identifying tourist route patterns using data mining techniques

• Main Authors: Warintarawej, P., Chaikong, K., Kadedaiwang, P., Onsrithong, P., Laksanajan, P., Siwyew, S.
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: G Geography (General); QA Mathematics
• Online Access: http://repo.uum.edu.my/13313/1/31.pdf; http://repo.uum.edu.my/13313/; http://www.thic-uum.com/
• Institution: Universiti Utara Malaysia

In this study, researchers applied data mining techniques to reveal tourist route patterns to popular destinations in Surat Thani Province in southern Thailand. Data mining refers to the process of discovering patterns in large data.Two data mining techniques were employed: 1) Cluster analysis was u...