Consumer perceptions of internet retail service quality

• Main Authors: Arshad, Noor Habibah, Janom, Norjansalika, Mohd Idris, Isnainy
• Format: Conference or Workshop Item
• Language: English
• Published: 2005
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/14655/1/9.pdf; http://repo.uum.edu.my/14655/; http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings
• Institution: Universiti Utara Malaysia

Service quality is increasingly recognized as an important aspect of electronic commerce (e-commerce).Because the online comparison of the technical features of products is essentially costless, feasible and easier than comparisons of products through traditional channels, service quality is the ke...