Assessing the effect of service quality and information quality on customers’ overall perceived service quality in m-commerce
M-commerce is an emerging and rapidly evolving area as demonstrated by new technological innovations introduced to improve m-service. Motivated by the growing interest in online commerce, this research questions focuses on examining the dimensions of service quality and information quality that cont...
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Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
INSInet Publications
2015
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Subjects: | |
Online Access: | http://repo.uum.edu.my/15198/1/My.pdf http://repo.uum.edu.my/15198/ http://ajbasweb.com/old/online.html |
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Institution: | Universiti Utara Malaysia |
Language: | English |