Constructing a consumption model for Malaysian consumers

• Main Authors: Sulaiman, Yaty, Nik Mat, Nik Kamariah, Abd Ghani, Noor Hasmini
• Format: Article
• Language: English
• Published: American Research Institute for Policy Development 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/15373/1/4.pdf; http://repo.uum.edu.my/15373/; http://doi.org/10.15640/jmm.v2n3-4a4
• Institution: Universiti Utara Malaysia

The objective of this research is to construct a consumption model for Malaysian consumers.The research is important for Malaysian national agenda, especially, in achieving a societal integrity, social cohesion, the vision of 2020, and developed country per capita income, with the slogan of “1 Malay...