Factors affecting young Malaysians' intention to purchase green products

• Main Authors: Sharaf, Muhammed Abdullah, Md Isa, Filzah, Al-Qasa, Khalid
• Format: Article
• Language: English
• Published: Merit Research Journals 2015
• Subjects: GE Environmental Sciences; HF Commerce
• Online Access: http://repo.uum.edu.my/16241/1/119.pdf; http://repo.uum.edu.my/16241/; http://www.meritresearchjournals.org/bm/content/2015/May/Sharaf%20et%20al.htm
• Institution: Universiti Utara Malaysia

Green marketing refers to holistic marketing concept in which it involves production, marketing, consumption and product disposal in a way that is less harmful to the environment.The purpose of this study was to examine the influence of knowledge, perceived value, eco-label, and social influence on...