Linking strategy engagement to strategy execution: A Partial Least Squares (PLS) approach

• Main Authors: Chuah, Chin Wei, Teoh, Kenny
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/16266/1/2.pdf; http://repo.uum.edu.my/16266/; http://www.aamc2015.usm.my/
• Institution: Universiti Utara Malaysia

Given that the strategy execution success rate is relatively low and that prior knowledge about what constitute a successful strategy execution is deem insufficient to explain the real world scenario, this study introduces a new concept “strategy engagement” as one of the facet for successful strat...