The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management

The purpose of this study is to determine the consequences of customer relationship management (CRM) application on qualitative overstretch and intention to quit in Malaysia call center industry.A conceptual model was developed to explain the hypothesis direction and the evidence from ample of li...

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Main Authors:	Kareem, Olanrewaju, Aabdullateef, Aliyu Olayemi, Mukhtar, Sani Sanuri
Format:	Conference or Workshop Item
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://repo.uum.edu.my/16308/1/12.pdf http://repo.uum.edu.my/16308/
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.16308
record_format	eprints
spelling	my.uum.repo.163082016-04-18T05:50:27Z http://repo.uum.edu.my/16308/ The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management Kareem, Olanrewaju Aabdullateef, Aliyu Olayemi Mukhtar, Sani Sanuri HD28 Management. Industrial Management The purpose of this study is to determine the consequences of customer relationship management (CRM) application on qualitative overstretch and intention to quit in Malaysia call center industry.A conceptual model was developed to explain the hypothesis direction and the evidence from ample of literatures suggested that comprehensive applications of CRM strategy should be adopted and integrated into organizations’ operations in order to achieve organizational performance and resolve the issue of employee turnover.More so, appropriate training program that can reduce qualitative overstretch and eradicate stress should be provided for the employees of call centers. 2013-12-11 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/16308/1/12.pdf Kareem, Olanrewaju and Aabdullateef, Aliyu Olayemi and Mukhtar, Sani Sanuri (2013) The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Kareem, Olanrewaju Aabdullateef, Aliyu Olayemi Mukhtar, Sani Sanuri The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management
description	The purpose of this study is to determine the consequences of customer relationship management (CRM) application on qualitative overstretch and intention to quit in Malaysia call center industry.A conceptual model was developed to explain the hypothesis direction and the evidence from ample of literatures suggested that comprehensive applications of CRM strategy should be adopted and integrated into organizations’ operations in order to achieve organizational performance and resolve the issue of employee turnover.More so, appropriate training program that can reduce qualitative overstretch and eradicate stress should be provided for the employees of call centers.
format	Conference or Workshop Item
author	Kareem, Olanrewaju Aabdullateef, Aliyu Olayemi Mukhtar, Sani Sanuri
author_facet	Kareem, Olanrewaju Aabdullateef, Aliyu Olayemi Mukhtar, Sani Sanuri
author_sort	Kareem, Olanrewaju
title	The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management
title_short	The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management
title_full	The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management
title_fullStr	The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management
title_full_unstemmed	The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management
title_sort	consequences of qualitative overstretch on employee intention to quit in malaysia call center industry: an implication of customer relationship management
publishDate	2013
url	http://repo.uum.edu.my/16308/1/12.pdf http://repo.uum.edu.my/16308/
_version_	1644281935408660480

The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management

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