The consequences of qualitative overstretch on employee intention to quit in Malaysia call center industry: An implication of customer relationship management

• Main Authors: Kareem, Olanrewaju, Aabdullateef, Aliyu Olayemi, Mukhtar, Sani Sanuri
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/16308/1/12.pdf; http://repo.uum.edu.my/16308/
• Institution: Universiti Utara Malaysia

The purpose of this study is to determine the consequences of customer relationship management (CRM) application on qualitative overstretch and intention to quit in Malaysia call center industry.A conceptual model was developed to explain the hypothesis direction and the evidence from ample of li...