Key drivers in enhancing actual purchase of local brand in Saudi Arabia: Intention, patriotism, trust, family and government support

• Main Authors: Alekam, Jamal Mohammed Esmail, Al Anazi, Amer Ahmad, Nik Mat, Nik Kamariah
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/16345/1/5.pdf; http://repo.uum.edu.my/16345/
• Institution: Universiti Utara Malaysia

The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in Saudi Arabia.Though lot of attention is given to study the relationship between key drivers in enhancing actual purchase and intention,patri...