Does customer relationship strategy influence customer satisfaction and loyalty?: Evidence from Malaysia banking sector

• Main Authors: Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Abdullateef, Aliyu Olayemi
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/16347/1/6.pdf; http://repo.uum.edu.my/16347/
• Institution: Universiti Utara Malaysia

Purpose – The main purpose of this paper is to develop a conceptual framework that explains the influence of Customer Relationship Strategy on the customer satisfaction and loyalty of Malaysia Banks.Design/methodology/approach – This paper adopts qualitative method of reviewing related literature...