Does Customer Relationship Management (CRM) implementation influence the performance of telecommunication services: Evidence from Nigeria

• Main Authors: Sarkindaji, Bashir Danlami, Hashim, Noor Azmi, Abdullateef, Aliyu Olayemi
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/16354/1/10.pdf; http://repo.uum.edu.my/16354/
• Institution: Universiti Utara Malaysia

This study examines CRM implementation and proposed a conceptual model linking customer loyalty in the telecommunication industry.The model was developed based on observed practical issues, industry reports and explicit review of empirical literatures on CRM in multidimensional disciplines using qua...