Evaluation of UUM mobile augmented reality based i-brochure application

• Main Authors: Ahmed Alnagrat, Ahmed Jamah, Zulkifli, Abdul Nasir, Yusoff, Mohd Fitri
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: QA76 Computer software
• Online Access: http://repo.uum.edu.my/16692/1/Eva.pdf; http://repo.uum.edu.my/16692/
• Institution: Universiti Utara Malaysia

Paper brochure is one of the typical approaches that have been used by most higher learning institutions (HLIs) to disseminate information to their prospective students.However, some drawbacks of paper brochure include information consisting of only text and picture that is static non-interactive and if updated, the brochure will be obsolete.With the advent of mobile technology, new technologies including Mobile Augmented Reality (MAR) have been introduced to facilitate human life.This paper discusses the design and evaluation of an MAR based interactive brochure (ibrochure) for promoting the Universiti Utara Malaysia (UUM) amongst the international students. User evaluation was conducted amongst the international students and the results indicated that the respondents highly agreed on all the measures that include; Usefulness, Ease of Use, Effects on Motivation, Out-come/Future Use, and Satisfaction of the i-brochure.The introduction of the i brochure coincides with the needs of the students to acquire comprehensive information about UUM.