Key elements of market orientation on Malaysian SMEs performance
Malaysian Small Medium Enterprises (SMEs) are vital components of the country’s economic development.This paper assessed the relationship between market orientation critical success factors and Malaysian SMEs performance.Data were collected via mail survey employing the simple random sampling proce...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17252/1/IJBS%2049-64.pdf http://repo.uum.edu.my/17252/ http://www.ijbs.unimas.my/content-abstract/all-issues/item/237-key-elements-of-market-orientation-on-malaysian-smes-performance.html |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |