Are Malaysian companies ready for the big data economy? A business intelligence model approach
The next big phenomenon within the management accounting practices would be the big data economy.The phenomenon concerns the production of a large stream of data from diverse sources, analyzing these big data so as to provide important insights for better decision making. This paper attempts to eval...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17560/1/113-ICAS201%20113-119.pdf http://repo.uum.edu.my/17560/ http://www.icas.my/index.php/proceedings/3-icas-2015-proceedings/104-are-malaysian-companies-ready-for-the-big-data-economy-a-business-intelligence-model-approach |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | The next big phenomenon within the management accounting practices would be the big data economy.The phenomenon concerns the production of a large stream of data from diverse sources, analyzing these big data so as to provide important insights for better decision making. This paper attempts to evaluate the readiness of
Malaysian companies to take advantage of big data by using the Enterprise Business Intelligence Maturity Model (EBIMM) as the evaluation tool.Data were collected from 132 Malaysian large scale enterprises using the EBIMM questionnaire.The results indicated that Malaysian companies are relatively ready for the big data economy.Up to 82% of the organizations surveyed attained the Defined level of maturity and had a decent level
of capabilities and competencies to capture the benefits of big data analytics. However, none of the organizations reached the Optimizing level indicating that more investments in technology, talents and culture are required to enable Malaysia to become the regional hub for big data analytics. |
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