The determinants of information choice strategies: information source and information channels
This study distinguishes between the influence of information source and information channels on the information choice strategies of the Arab tourists in Malaysia.It employed a survey research approach. Primary data was used for the study with questionnaire as the survey instrument.358 Arab tourist...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IBIMA Publishing
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18479/1/JSAR%202015%201-11.pdf http://repo.uum.edu.my/18479/ http://doi.org/10.5171/2015.689506 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | This study distinguishes between the influence of information source and information channels on the information choice strategies of the Arab tourists in Malaysia.It employed a survey research approach. Primary data was used for the study with questionnaire as the survey instrument.358 Arab tourists in Malaysia were used as the research subjects for the study.The various hypotheses for this study were tested using the smartPLS analysis technique.The finding of the study revealed that both information source and information channels factors significantly affect the information choice strategies of the Arab tourists. Thus, our study concludes that information choice strategies are individually determined by the information source and information channels. This finding raises important question and direction for future inquiry. |
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