The use of arithmetic average method in identifying critical success criteria for homestay programmes
Malaysian Homestay is very unique.It is classified as Community Based Tourism (CBT).Homestay Programme which is a community events where a tourist stays together with a host family for a period of time and enjoying cultural exchange besides having new experiences.Homestay programme has booming the t...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19520/ http://doi.org/10.1063/1.4937088 |
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| Institution: | Universiti Utara Malaysia |
| Summary: | Malaysian Homestay is very unique.It is classified as Community Based Tourism (CBT).Homestay Programme which is a community events where a tourist stays together with a host family for a period of time and enjoying cultural exchange besides having new experiences.Homestay programme has booming the tourism industry since there is over 100 Homestay Programme currently being registered with the Ministry of Culture and Tourism Malaysia.However, only few Homestay Programme enjoying the benefits of success Homestay Programme.Hence, this article seeks to identify the critical success factors for a Homestay Programme in Malaysia.An Arithmetic Average method is utilized to further evaluate the identified success factors in a more meaningful way.The findings will help Homestay Programme function as a community development tool that manages tourism resources.Thus, help the community in improving local economy and creating job opportunities. |
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