How does firm strategy affect the relationship between entrepreneurial strategic orientation and firm growth? A preliminary analysis on small and medium size hotels in peninsular Malaysia
This paper presents a preliminary analysis on how firm strategy (FS) affects the relationship between entrepreneurial strategic orientation and firm growth within the context of small and medium size hotels in Peninsular Malaysia.The hypotheses were tested using 254 completed questionnaires from ho...
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Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | http://repo.uum.edu.my/20257/1/IRMM%206%20S7%202016%20116%20120.pdf http://repo.uum.edu.my/20257/ https://www.econjournals.com/index.php/irmm/article/view/3212 |
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Institution: | Universiti Utara Malaysia |
Language: | English |