Social login privacy alert: Does it improve privacy awareness of Facebook users?
Social login (SL) allows web application providers to obtain authentication service from social network providers for users who own the social network accounts. By approving a consent dialogue, users are granted access to the web applications when login using the SL. It also allows web applicati...
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Main Authors: | , , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | http://repo.uum.edu.my/20634/1/ISCAIE%202016%2095%20100.pdf http://repo.uum.edu.my/20634/ http://doi.org/10.1109/ISCAIE.2016.7575044 |
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Institution: | Universiti Utara Malaysia |
Language: | English |
Summary: | Social login (SL) allows web application providers to
obtain authentication service from social network providers for
users who own the social network accounts. By approving a consent
dialogue, users are granted access to the web applications when
login using the SL. It also allows web application providers to
access personal information that is associated with the users’ social
network credentials (SNC). This can be a source to privacy leakage
if the users simply approve the consent dialogue without
understanding the contents. Therefore, this research intends to
explore users’ privacy awareness when they login to web
applications using SL for the first time particularly using Facebook
SNC. An experimental study was conducted to evaluate the effects
of SL permission messages on users’ privacy awareness. The results
suggested that the permission message with privacy alert has
significantly increased the participants’ awareness on the privacy
of their personal information obtained through SNC. The outcome
of this study provides an opportunity as a guide to increase users’
awareness on the privacy of their personal information obtained
from SNC. |
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