The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry

• Main Authors: Adnan, Noor Liza, Muhammad Jamil, Che Zuriana, Mohd Noor, Nor Azila
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2012
• Subjects: HE Transportation and Communications
• Online Access: http://repo.uum.edu.my/20748/1/IJBS%2011%202%202010%201%2016.pdf; http://repo.uum.edu.my/20748/; http://doi.org/10.5539/ass.v9n1p29
• Institution: Universiti Utara Malaysia

With the increasing interest in buyer-supplier relationships, relationship satisfaction has become an important factors in relationship marketing and channel theory. In the area of business relationships, relationship satisfaction is viewed as an essential ingredient in the development and maintenan...