Modeling the link between organizational antecedents and consequence of key account management performance in business-to-business context
Key account management, a supplier company initiated approach, targeted at the most important customers to solve their complex requirements with special treatment that eventually ensures both parties’ financial and non financial objectives, is regarded as a vital concern of many companies’ sales eff...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Assumption University, Thailand
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20759/ http://www.aujm.au.edu/index.php/AUJM/article/view/156 |
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| Institution: | Universiti Utara Malaysia |