The effect of intrinsic cues on purchase intention of made in China products among Malaysian

• Main Authors: Hashim, Noor Azmi, Husin, Zolkafli, Ahmad, Shuhymee, Sarkindaji, Bashir Danlami
• Format: Article
• Published: Korean Studies Information 2015
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/21299/; http://kisseng.kstudy.com/journal/list_name.asp?key1=30425&key2=3518
• Institution: Universiti Utara Malaysia

There is inconsistency in purchase attitude among Malaysian consumers.As a result, it has become crucial for firms to understand those factors responsible for consumers' purchase behavior.This study therefore, investigates the influence of intrinsic cues on purchase intention of made in China products among Malaysians.Based on a sample of 438 distance learning students, data collected was analysed using multiple regression.The findings revealed that quality has significant positive effect on purchase intention while technological advancement and product design have no significant positive influence on purchase intention.Furthermore, the result revealed ethnocentrism has significant positive moderating influence among technological advancement, product design and quality on purchase intention. It is recommended that future researches may extend into other consumer psychological variables in order to have a clear insight into the actual drivers of consumer perceptions of products and behavioral intentions.