The effect of intrinsic cues on purchase intention of made in China products among Malaysian
There is inconsistency in purchase attitude among Malaysian consumers.As a result, it has become crucial for firms to understand those factors responsible for consumers' purchase behavior.This study therefore, investigates the influence of intrinsic cues on purchase intention of made in China p...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Korean Studies Information
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21299/ http://kisseng.kstudy.com/journal/list_name.asp?key1=30425&key2=3518 |
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| Institution: | Universiti Utara Malaysia |