The effect of intrinsic cues on purchase intention of made in China products among Malaysian

• Main Authors: Hashim, Noor Azmi, Husin, Zolkafli, Ahmad, Shuhymee, Sarkindaji, Bashir Danlami
• Format: Article
• Published: Korean Studies Information 2015
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/21299/; http://kisseng.kstudy.com/journal/list_name.asp?key1=30425&key2=3518
• Institution: Universiti Utara Malaysia

There is inconsistency in purchase attitude among Malaysian consumers.As a result, it has become crucial for firms to understand those factors responsible for consumers' purchase behavior.This study therefore, investigates the influence of intrinsic cues on purchase intention of made in China p...