The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions
The purpose of this study was to examine existing relevant literature on the halal cosmetic (consumer behavior domain) in the recent decade, to identify emergent issues and limitations.Moreover, suggest directions for future research.A systematic process of the literature review was adopted.Selected...
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my.uum.repo.213442017-03-12T02:52:57Z http://repo.uum.edu.my/21344/ The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions Ali, Saqib Halim, Fairol Ahmad, Norzieiriani HB Economic Theory The purpose of this study was to examine existing relevant literature on the halal cosmetic (consumer behavior domain) in the recent decade, to identify emergent issues and limitations.Moreover, suggest directions for future research.A systematic process of the literature review was adopted.Selected publications were analyzed, evaluates contributions and summarizes knowledge according to the topics studied, study context and research approach. The findings of this review indicate theoretical, methodological and geographical gaps. 2016 Article PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/21344/1/JMCB%201%204%202016%2040%2051.pdf Ali, Saqib and Halim, Fairol and Ahmad, Norzieiriani (2016) The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions. Journal of Marketing Management and Consumer Behavior, 1 (4). pp. 40-51. ISSN 2371-3615 https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/39 |
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HB Economic Theory Ali, Saqib Halim, Fairol Ahmad, Norzieiriani The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions |
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The purpose of this study was to examine existing relevant literature on the halal cosmetic (consumer behavior domain) in the recent decade, to identify emergent issues and limitations.Moreover, suggest directions for future research.A systematic process of the literature review was adopted.Selected publications were analyzed, evaluates contributions and summarizes knowledge according to the topics studied, study context and research approach. The findings of this review indicate theoretical, methodological and geographical gaps. |
format |
Article |
author |
Ali, Saqib Halim, Fairol Ahmad, Norzieiriani |
author_facet |
Ali, Saqib Halim, Fairol Ahmad, Norzieiriani |
author_sort |
Ali, Saqib |
title |
The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions |
title_short |
The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions |
title_full |
The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions |
title_fullStr |
The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions |
title_full_unstemmed |
The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions |
title_sort |
state of halal cosmetic research on consumer behavior: a systematic review of the literature and future research directions |
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2016 |
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http://repo.uum.edu.my/21344/1/JMCB%201%204%202016%2040%2051.pdf http://repo.uum.edu.my/21344/ https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/39 |
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