The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions

• Main Authors: Ali, Saqib, Halim, Fairol, Ahmad, Norzieiriani
• Format: Article
• Language: English
• Published: 2016
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/21344/1/JMCB%201%204%202016%2040%2051.pdf; http://repo.uum.edu.my/21344/; https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/39
• Institution: Universiti Utara Malaysia

The purpose of this study was to examine existing relevant literature on the halal cosmetic (consumer behavior domain) in the recent decade, to identify emergent issues and limitations.Moreover, suggest directions for future research.A systematic process of the literature review was adopted.Selected...