Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia

• Main Authors: Abu Karim, Mohd Hyrul, Ahmad, Rozila, Zainol, Noor Azimin
• Format: Article
• Language: English
• Published: 2017
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/22102/1/GBSE%201%203%202017%20133%20151.pdf; http://repo.uum.edu.my/22102/; http://gbse.com.my/v1no3jan17/Paper-52-.pdf
• Institution: Universiti Utara Malaysia

Islamic hospitality is reported as one of the important segments in Malaysia tourism development.However, most of the hotel operators claimed that they are confused with the standard of Islamic Hotel concept and there are still lack of studies on the hotel operators’ opinion and attitude towards Islamic hotel concept and its standard.With the emergence of Islamic Quality Standard for Hotels (IQS), there are possibilities for hotel managers’ to adopt the standard.The purpose of this study is to examine the relationship between attitude, subjective norms, perceived behavioural control and behavioural intention to adopt IQS using Theory of Planned Behaviour (TPB) and also to examine the role of length of working experience as a moderator variable. Quantitative method is used to investigate any relationship between three considerations in TPB with hotel managers’ behavioural intention to adopt IQS.Questionnaires were used to obtain data from 72 hotel managers. This study found that all three independent variables significantly influence hotel managers’ intention to adopt IQS. Other important parties such as others managers and friends who are important to the hotel managers also help them to decide the adoption of IQS at their respective organizations. Working experience has been reported to be insignificant moderator because as a profit-oriented organization, business objectives are the most important factor to be considered. Academically, this study contributes to knowledge regarding hotel managers’ behavioural intention to adopt policy and standard and practically, it also provides knowledge about Islamic hotel standard to the hotel operators.