The effect of Muslim product as an Islamic retail store attributes: a study on Muslim consumer patronage behavior in Malaysia

• Main Authors: Mohd Fauzi, Waida Irani, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/22460/1/ICBM%202014%20303%20308.pdf; http://repo.uum.edu.my/22460/
• Institution: Universiti Utara Malaysia

As Muslim consumer is more concern towards religious teaching in verifying the halal status, the demand for Muslim product is increasingly in the market.With the spirit of helping the economic of ummah, Muslim consumers tend to give their support for Muslim product.With the high demand towards Musli...