Buying local brands: factors influencing consumers actual purchase behavior

• Main Authors: Alekam, Jamal Mohammed Esmail, Adam, Mohamad Zainol Abidin
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/22461/1/ICBM%202014%20309%20311.pdf; http://repo.uum.edu.my/22461/
• Institution: Universiti Utara Malaysia

The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in the Republic of Yemen.Though a lot of attention is given to study the relationship between key drivers in enhancing actual purchase and inte...