A study on Malaysian consumer awareness toward the use of JAKIM Halal logo

• Main Authors: Taip, Mohd Ramdan, Mohamed Ismail, Risyawati
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/22664/1/STML%E2%80%93Go%20Green%20%202016%20752%20761.pdf; http://repo.uum.edu.my/22664/; http://stmlportal.net/stmlgogreen2016/pdf/p752.pdf
• Institution: Universiti Utara Malaysia

The demand for products and services based on the Halal concept increasingly widespread over the world especially in Malaysia, which is known as one of the world Halal hub.The consumer's need toward the Halal products increasingly high. However, Malaysian consumers are generally still lack an understanding of the concept of Halal. Consumers in Malaysia is also a lack of awareness of the concept of Halal products, JAKIM halal logo and all aspects related to Halal. Irresponsibility of a few manufacturers who wore fake Halal logo on their products to add more confusion to the Malaysian consumer.Therefore, this study was conducted to investigate the Malaysian consumer’s awareness toward the use of JAKIM Halal logo. This study was also conducted to identify consumer’s understanding about the concept of Halal products in Malaysia.For this purpose, a form of quantitative research has been formed and conducted on 100 respondents surveyed nationwide using convenience sampling.From this study, it is expected that there is a positive result on the Malaysia consumer’s awareness toward the use of JAKIM Halal logo and the consumer’s understanding to the Halal’s product status in Malaysia.