Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence

• Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
• Format: Article
• Language: English
• Published: JBRMR 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf; http://repo.uum.edu.my/22983/; http://doi.org/10.24052/JBRMR/V11IS04/IODSOPOHTMROEM
• Institution: Universiti Utara Malaysia

This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographic...