Sustainability Management of Damai Industries Sdn. Bhd.

• Main Authors: Hassan, Nor Laili, Ahmad, Halimah @ Nasibah, Md Saleh, Md Suhaimi, Ismail, Mohamad Sharofi, Saad, Natrah
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/23445/1/TC26%20.pdf; http://repo.uum.edu.my/23445/
• Institution: Universiti Utara Malaysia

Syukri graduated from Universiti Pertanian Malaysia in mid 1980s, after which he joined a number of manufacturing companies.After obtaining a few years of experience, he decided to set up a partnership telecommunication business as a franchisee. Unfortunately, after a few years of struggle, the business could not survive and eventually he was declared bankrupt.Apparently, the major contribution to his business failure was mismanagement and dispute between partners. But as a strong-willed person Syukri has never gave up and decided to divert into herbal cosmetics and health care industry that he strongly believed will have a better prospect in the near future. Hence, in 1998 he ventured into business by establishing Le Roselle Cosmetics and SPA.In September 2004, he set up Damai Industries Sdn. Bhd (Damai).In the course of establishing his business, he faced many challenges and obstacles such as limited funding and support from financial institutions and government agencies.Despite of these difficulties, his persistence, perseverance and interest in this field has finally paid off. Today, he can be proud of his own products and achievements which have positioned his company at par with other reputable businesses in the same industry.Notwithstanding the rapid growth of his business, Syukri is still wondering whether his business governance is in a proper order.His concern arise from his past experience.In addition, he also planned to restructure the company of which Damai will be formed as a holding company in six-month time.In particular, his worry relates to strategic management, administration, marketing and financial management which could significantly hamper his business sustainability in future.Hence, it is high time for him as a Managing Director, to evaluate the current practice of Damai.