The factors affecting behavior intention to adopt ICT for health information in rural communities

• Main Authors: Meeplat, Nopparat, Md Dahalin, Zulkhairi
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/23555/1/ICT4T2016%20285%20288.pdf; http://repo.uum.edu.my/23555/
• Institution: Universiti Utara Malaysia

Information communication and technology (ICT) is important for developing countries. In developed and developing countries, governments invest in the infrastructure of ICT to develop human capital. The purpose of this paper is to identify personal factors influencing the behavioral intention of rural communities’ acceptance and adoption of ICT and to determine the association between behavioral intention of ICT adoption and health information among people in rural communities.This study used a quantitative survey to collect data from eight provinces in the south of Thailand.The sample population was people living in rural communities.The study used hierarchical regression to analyze the data. Two hypotheses were analyzed. The results found that the knowledge of ICT on behavior intention was moderated by personal characteristics and shows the statistical significant at a level of .01. In addition, the influence of performance expectancy on behavioral intention moderated by personal characteristics show a statistical significance at the level of .01. Therefore, people who live in rural areas as farmers would like to learn more about how to use computers for searching health information.Thus, the Thai government should provide the infrastructure in rural areas and the people must have training courses to learn to use ICT for searching health information.