Business Strategy and Performance of Logistics companies in Malaysia

• Main Authors: Ahmad, Saari, Ishak, Sahibuddin, Ishak, Khairol Anuar
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/23870/1/CBMM%202017%201422%201439.pdf; http://repo.uum.edu.my/23870/
• Institution: Universiti Utara Malaysia

The importance of logistics industry to trade activities is never ending. However not much is known on which strategies used and its performance. This study attempts to investigate the business strategy and performance of logistics companies in Malaysia.The data was collected through 400 mail questionnaires sent to the selected companies.Two hundred companies responded by returning the questionnaires.Only 125 were fully completed used in the analysis.The findings clearly indicate that the business strategy adopted by the logistics companies are specializing in product type strategy, specializing in customer type strategy, growth strategy, differentiation strategy, low-cost strategy, hold and maintain strategy.The performance of these companies was indicated by the number of employees which are increasing and the volume of business which are increasing annually.Their performance are mainly dependence on the nation’s economic growth and the regional economy as well as the world economic situation.