Business Strategy and Performance of Logistics companies in Malaysia

• Main Authors: Ahmad, Saari, Ishak, Sahibuddin, Ishak, Khairol Anuar
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/23870/1/CBMM%202017%201422%201439.pdf; http://repo.uum.edu.my/23870/
• Institution: Universiti Utara Malaysia

The importance of logistics industry to trade activities is never ending. However not much is known on which strategies used and its performance. This study attempts to investigate the business strategy and performance of logistics companies in Malaysia.The data was collected through 400 mail ques...