Preferred principle elements of design in effective photography

• Main Authors: Ismail, Adzrool Idzwan, Zainal Abidin, Ahmad Hisham, Yacob, Mohd Idzwan, Abu Seman, Mohamad Amir
• Format: Article
• Language: English
• Published: Discovery Publication 2018
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/24299/1/IJA%208%202018%20%2058-62.pdf; http://repo.uum.edu.my/24299/; http://www.discoveryjournals.org/arts/current_issue/2018/index.htm
• Institution: Universiti Utara Malaysia

Photography are used for many reasons.It has been used from capturing a wedding ceremony to documenting historical events in newspaper.Its also as a visual representation that highlight an act of seeing to establish subject matter in the surrounding.Many artists considered photography to be simple craft, with the camera selecting, composing, and capturing moments.In a communication process, photograph is used as medium of persuasion as it controls the emotions of the reviewer.Thus, this paper explores on the basic element and principle of art and design, in making an effective photography.This study will benefit the image maker and will give them a new style of making and producing mesmerizing photography to persuade a society.