Hybrid strategy and hotel performance: The mediating effect of strategic flexibility

• Main Author: Kaliappen, Narentheren
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24623/1/SICONSEM%202017%20223%20224.pdf; http://repo.uum.edu.my/24623/
• Institution: Universiti Utara Malaysia

Purpose - This paper examines the strategic flexibility as a mediator on the relationship between hybrid strategy and performance of Malaysian hotels. Porter (1980, 1985) explained that competitive strategy paradigm was based on firms’ competitive advantage within an industry, which can be achieved...