Should I Intervene? The Case of Cyberbullying on Celebrities from the Perspective of the Bystanders

• Main Authors: Hassan, Syahida, Yacob, Mohd Idzwan, Nguyen, Thuan, Zambri, Suzana
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25259/1/KMICE%202018%20382%20387.pdf; http://repo.uum.edu.my/25259/; http://www.kmice.cms.net.my/ProcKMICe/KMICe2018/toc.html
• Institution: Universiti Utara Malaysia

Celebrities are easily connected to their fans through social media. As the celebrities continue to embrace social media, harassment by the haters has become a more common occurrence and a substantial concern. This study aims to explore the bystanders’ behavior of cyberbullying that involves celeb...