Convenience Risk, Product Risk, and Perceived Risk Influence on Online Shopping: Moderating Effect of Attitude
The main purpose of the current study is to determine the influence of convenience risk, product risk, and perceived risk on online shopping with the moderating effect of attitude in Pakistani context. In these days, online shopping is rapidly increasing all over the world and it gives confidence to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science Arena Publications
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25275/1/IJBM%203%202%202018%201%2011.pdf http://repo.uum.edu.my/25275/ http://sciarena.com/view-issue/130 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |