Brand Image of Higher Education in Pakistan
The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same mention...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25354/1/SMMTCPS%202018%20192%20194.pdf http://repo.uum.edu.my/25354/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used
by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same
mentioned three components of Aaker (1991). Therefore, for this study, the researcher intends to practice the similar three above mentioned attributes; brand awareness, brand acceptance and brand quality to determine the brand image of higher education (university level). |
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