Brand Image of Higher Education in Pakistan
The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same mention...
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2018
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my.uum.repo.253542018-12-24T01:05:06Z http://repo.uum.edu.my/25354/ Brand Image of Higher Education in Pakistan Shehzadi, Sidra Mohamad, Bahtiar Cheah, Joyce Lynn-Sze QA75 Electronic computers. Computer science The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same mentioned three components of Aaker (1991). Therefore, for this study, the researcher intends to practice the similar three above mentioned attributes; brand awareness, brand acceptance and brand quality to determine the brand image of higher education (university level). 2018-03-18 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/25354/1/SMMTCPS%202018%20192%20194.pdf Shehzadi, Sidra and Mohamad, Bahtiar and Cheah, Joyce Lynn-Sze (2018) Brand Image of Higher Education in Pakistan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia. |
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Universiti Utara Malaysia |
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Asia |
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Malaysia |
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| content_source |
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http://repo.uum.edu.my/ |
| language |
English |
| topic |
QA75 Electronic computers. Computer science |
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QA75 Electronic computers. Computer science Shehzadi, Sidra Mohamad, Bahtiar Cheah, Joyce Lynn-Sze Brand Image of Higher Education in Pakistan |
| description |
The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used
by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same
mentioned three components of Aaker (1991). Therefore, for this study, the researcher intends to practice the similar three above mentioned attributes; brand awareness, brand acceptance and brand quality to determine the brand image of higher education (university level). |
| format |
Conference or Workshop Item |
| author |
Shehzadi, Sidra Mohamad, Bahtiar Cheah, Joyce Lynn-Sze |
| author_facet |
Shehzadi, Sidra Mohamad, Bahtiar Cheah, Joyce Lynn-Sze |
| author_sort |
Shehzadi, Sidra |
| title |
Brand Image of Higher Education in Pakistan |
| title_short |
Brand Image of Higher Education in Pakistan |
| title_full |
Brand Image of Higher Education in Pakistan |
| title_fullStr |
Brand Image of Higher Education in Pakistan |
| title_full_unstemmed |
Brand Image of Higher Education in Pakistan |
| title_sort |
brand image of higher education in pakistan |
| publishDate |
2018 |
| url |
http://repo.uum.edu.my/25354/1/SMMTCPS%202018%20192%20194.pdf http://repo.uum.edu.my/25354/ |
| _version_ |
1644284300004163584 |