Brand Image of Higher Education in Pakistan
The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same mention...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25354/1/SMMTCPS%202018%20192%20194.pdf http://repo.uum.edu.my/25354/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
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