The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

• Main Authors: Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Mohd Mokhtar, Sany Sanuri
• Format: Article
• Language: English
• Published: Emerald Publishing Limited 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25398/1/IJBM%2035%204%202017%20733%20747.pdf; http://repo.uum.edu.my/25398/; http://doi.org/10.1108/IJBM-05-2016-0060
• Institution: Universiti Utara Malaysia

Purpose: The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determin...