The impact of food packaging cues on perceived product quality: A conceptual development.
Research regarding the impact of food packaging cues on product quality perception is relatively new. The role of various food packaging elements on product quality perceptions remain unclear. This study examined the characteristics of food packaging cues and their impact on product quality percepti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25806/1/Vol.%207%20No.%201%2C%20January%202017.pdf http://repo.uum.edu.my/25806/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
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